Partnering with Leading Companies and Top Agencies
Nov 2023 - PRESENT
Ad Revenue Expert
Proven track record of driving lead generation and revenue growth for clients through comprehensive omni-channel marketing strategies. With a focus on brand development, partnership building, and data-driven decision-making, successfully execute campaigns that deliver measurable results. Expertise in brand strategy, market research, and campaign execution has consistently exceeded client expectations and contributed to significant business growth.
Jun 2022 - Apr 2023
Senior Campaign Manager
LG AD SOLUTIONS
Successfully executed campaigns for top clients in the entertainment industry. Oversaw technical aspects like ad trafficking and testing, created targeted audience segments using ACR technology, and partnered with ad verification platforms. Maintained strong relationships with platform partners and technology providers while ensuring efficient campaign execution and delivering exceptional results within tight deadlines.
JUL 2019 - MAY 2022
SKUAD LAB INDIA PVT LTD
Digital Marketing Associate
Successfully executed campaigns across SEM, programmatic display, and social media. Developed and implemented go-to-market strategies, leveraging MarTech tools and data-driven insights to drive product adoption. Conducted in-depth analysis to optimize campaigns, utilized advanced technologies for ad copy creation, and managed media buying and execution.
JAN 2019 - JUL 2019
Digital Marketing Executive
ACME GLOBAL LEARNING
Developed comprehensive marketing strategies for both offline and online promotions, aligning with business objectives and target audience. Strategically executed and optimized Google Ads, Facebook Ads, and Instagram Ads campaigns to drive maximum ROI. Fostered collaboration between sales and marketing teams to identify new marketing opportunities and enhance customer experience.
AUG 2016 - JAN 2019
SWIFT DIGITAL GROUP
Senior PPC Analyst
Successfully executed and optimized Google Ads and Facebook Ads campaigns, aligning them with client objectives. By leveraging Google Analytics and conducting in-depth data analysis, I identified optimization opportunities to improve campaign performance. Employed A/B testing and implemented dynamic remarketing campaigns to drive conversions and increase client online visibility.
SKILLS & EXPERTISE
With 8+ years of success driving impactful campaigns across a diverse range of B2B and B2C clients in the US, Australia, UK, and APAC regions. Proven expertise in leveraging SEM, SMM, Content Marketing, and Email Marketing to achieve exceptional results in reputation management, lead generation, conversion optimization, and sales. Deep domain knowledge in E-commerce, media & entertainment, life sciences, biotechnology, pharma, legal services, and education.
1
Search Engine Marketing (Google, Microsoft & Amazon Ads)
2
Social Media Marketing
(Meta, Twitter & LinkedIn Ads)
3
Programmatic Advertising
(Adobe DSP, Amazon DSP & Beeswax)
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4
Analytics
(Google, Adobe & Matomo)
5
CRM
(Salesforce, Hubspot & Zoho)
6
Ad Verification
(IAS, MOAT & DV)
I had the privilege of managing Konda as our ads revenue expert, and I was consistently impressed by his exceptional skills and dedication. Konda has a remarkable talent for conducting insightful market research, developing winning strategies, and optimizing campaigns with precision. His data-driven approach consistently delivered outstanding results, and his ability to identify and mitigate risks in the healthcare space was invaluable.
What truly set Konda apart, though, was his generosity in sharing his expertise. He had a unique way of breaking down complex concepts, empowering the entire team to better understand and leverage paid ads. Konda brought immense value to our team, and I am genuinely grateful for the impact he made.