WORK EXPERIENCE
Nov 2023 - PRESENT
Ad Revenue Expert
Proven track record of driving lead generation and revenue growth for clients through comprehensive omni-channel marketing strategies. With a focus on brand development, partnership building, and data-driven decision-making, successfully execute campaigns that deliver measurable results. Expertise in brand strategy, market research, and campaign execution has consistently exceeded client expectations and contributed to significant business growth.
JUN 2022 - MAY 2023
Senior Campaign Manager
LG AD SOLUTIONS
Successfully executed campaigns for top clients in the entertainment industry. Oversaw technical aspects like ad trafficking and testing, created targeted audience segments using ACR technology, and partnered with ad verification platforms. Maintained strong relationships with platform partners and technology providers while ensuring efficient campaign execution and delivering exceptional results within tight deadlines.
JUL 2019 - MAY 2022
SKUAD LAB INDIA PVT LTD
Digital Marketing Associate
Successfully executed campaigns across SEM, programmatic display, and social media. Developed and implemented go-to-market strategies, leveraging MarTech tools and data-driven insights to drive product adoption. Conducted in-depth analysis to optimize campaigns, utilized advanced technologies for ad copy creation, and managed media buying and execution.
JAN 2019 - JUL 2019
Digital Marketing Executive
ACME GLOBAL LEARNING
Developed comprehensive marketing strategies for both offline and online promotions, aligning with business objectives and target audience. Strategically executed and optimized Google Ads, Facebook Ads, and Instagram Ads campaigns to drive maximum ROI. Fostered collaboration between sales and marketing teams to identify new marketing opportunities and enhance customer experience.
AUG 2016 - JAN 2019
Senior PPC Analyst
SWIFT DIGITAL GROUP
Successfully executed and optimized Google Ads and Facebook Ads campaigns, aligning them with client objectives. By leveraging Google Analytics and conducting in-depth data analysis, I identified optimization opportunities to improve campaign performance. Employed A/B testing and implemented dynamic remarketing campaigns to drive conversions and increase client online visibility.
Education
2012 - 2016
Lovely Professional University | Bachelor Of Technology
Marketing & Dy. Student Head of RISC-LPU. Organized Indo Asian Solar Racing Challenge and E-Bike Racing Challenges. Led award-winning student organization with 50+ workshops conducted. Demonstrated entrepreneurial success with over 1 crore revenue in 3 years.
Skills
& Expertise
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Search Engine Marketing - Google Ads & Microsoft Ads
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Social Media Marketing - Meta (FB & Insta), Twitter, LinkedIn, Quora, Amazon & Pinterest Ads.
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Programmatic Advertising - Adobe DSP, Amazon DSP & Beeswax.
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Analytics - Google Analytics, Adobe Analytics & Matomo.
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Ad Server - Sizmek.
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3P Verification - MOAT, Double Verify & Integral Ad Science.